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Affordable Art Fair Battersea London 15th to 18th March 2012

view:author:Magic Stoneupdate:2012/10/24

The Affordable Art Fair (AAF) is the place to discover and buy paintings, drawings, sculpture, photography and original prints – all priced between £50 and £3,000. 

With 120 carefully selected galleries from across the UK and Europe exhibiting there is contemporary art on show to suit every taste and budget. 
While revolutions like online auctions, a bespectacled wizard and pickled sharks in formaldehyde were hitting the headlines 10 years ago, deep in the heart of Battersea there was another revolution quietly brewing that would see British consumers spending over £55 million on art they loved and could afford.
It’s been 10 years since the very first Affordable Art Fair – the brainchild of gallery owner Will Ramsay – set up shop under a huge canopy in Battersea Park, and just like Harry Potter et al, the seemingly revolutionary concept has proved a sure-fire hit.  It’s a simple idea: take the ‘stuffiness’ out of the art world, specify a price range of £50 to £3,000 and bring together quality artwork in a range of mediums, and you will have hundreds of thousands of people beating down your door. 
In fact, the Affordable Art Fair’s formula is so successful it’s become a global brand, with fairs now held in New York, Paris, Amsterdam, Brussels and Bristol as well as affiliate fairs in Sydney and Melbourne.
In tune with the public’s growing knowledge of, and love affair with art, the past decade has seen the fairs, with their relaxed and colourful atmosphere, increasingly attract a broad range of galleries – from the edgy, young and emerging to the well-established –  thus providing the opportunity for visitors to enjoy work by rising stars along with well-known names like Gerald Laing, Ken Howard, Bridget Riley and Howard Hodgkin among others.
10 Fast Affordable Art Fair Facts:
1. Art industry critics thought the concept of the Affordable Art Fair would never take off – who would want to buy art by talented artists at prices they can afford?!
2. These days the fair is the leading contemporary art fair for work under £3,000
3. 350,000 people have visited the UK fairs, spending £58.7 million on art over the last decade
4. Globally, over half a million people have visited their regional Affordable Art Fair and spent nearly £100 million on art
5. The average purchase price of an artwork selling at the fair is £650
6. The Affordable Art Fair appears to be somewhat recession-proof: the March 2009 fair recorded the best-ever visitor numbers in its history and £3.7 million worth of art left the building (remember all prices are capped at £3,000)
7. It’s a hot place to pick up amazing talent like urban artist Antony Micallef who has gone on to sell his works for upwards of £300,000 to stars like Jude Law and Brad Pitt
8.  The fair is a firm favourite with celebrity collectors – Ricky Gervais, Will Young, Ant & Dec, along with Take That’s Mark Owen and Jason Orange have all been spotted
9. Top interior designers like Kelly Hoppen, Linda Barker and Pia Munden use the fair as a hunting ground for their high profile clients
10. Will Ramsay proved the stuffy side of the art world wrong. 10 years on and the Affordable Art Fair is still going strong

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